Since its establishment in 1998, What’s New in Processing has been at the forefront of the market sectors it serves, constantly evolving to meet the industry’s changing needs. Today, it stands as a highly regarded journal, dedicated to providing valuable insights and information.

With the transition to an online format, What’s New in Processing focuses on delivering content that is relevant to professionals involved in Instrumentation, Control and automation across manufacturing, processing, and production industries in Southern Africa.

Our publication boasts a growing subscriber base of over 4700 individuals, receiving the bi-monthly magazines and monthly newsletters.

What sets What’s New in Processing apart is its comprehensive coverage of topics related to control, instrumentation, and automation. We curate our editorial content meticulously to ensure that readers have access to the latest information on products, systems, and services. This creates a prime opportunity for advertisers to showcase their cutting-edge offerings and technological advancements to the influential African Manufacturing Industry.

Subscription to our magazine is completely free of charge, attracting a highly qualified and experienced readership of automation, mechatronics, and electrical engineers, as well as technical personnel involved in the automation, instrumentation, process and control sectors.

Our target industries and readership include, but are not limited to: 

  • Food, Beverage and Commodities
  • Pharmaceutical, Medical and Cosmetics
  • Control, Measurement and Instrumentation
  • Water and Wastewater
  • Robotics programmers, manufacturers and system integrators
  • Pulp, Paper and Plastic manufacturing, processing and recycling
  • Mining, Minerals, Beneficiation and PMR/BMR Refineries
  • Power Generation and Green Energy Suppliers. 

When you choose to advertise and partner with us, you gain access to an array of editorial offerings that come at no cost to you as an advertiser.  Our editorial content reaches multiple platforms, including the What’s New in Processing magazine, website, our monthly newsletter and our active LinkedIn page. 

Our editorial covers a wide range of topics, ensuring that we cater to various interests within the industry: 

  • Laboratory and Analytical
  • PAC, DCS and PLC
  • Measurement: Pressure, flow, level, mass and temperature
  • Enclosures, cabling, connectors and accessories
  • Fieldbus and Industrial networking and protocols
  • IT in manufacturing
  • MES and SCADA
  • Robotics and Mechatronics
  • Control Valves, actuators, and pumps
  • Wireless and telemetry
  • Datalogging, recording, cloud-based storage and EDGE computing
  • Safety Systems
  • Motion controls, drives and automation
  • Test, measurement and calibration
  • Presence sensors and vision systems
  • Condition monitoring and vibration
  • Environmental control, monitoring and management
  • Pneumatics and hydraulics
  • Industrial computers and data acquisition

By leveraging our platform, your Company can effectively reach these target audience and showcase your products and services to those who are actively seeking the latest advancements in the field of automation.

Our platforms include: 

Online Magazine

Each issue stays online for 2 consecutive months.

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Articles are placed as we receive them, therefore enjoying extended product exposure

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Articles and advertising are shared daily on this interactive page with close to 2000 followers.

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Monthly Newsletter

Sent to over 4 700 readers actively employed in the use of instrumentation, automation, chemical, electrical, and analytical sectors.



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